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Zydus Wellness taps Malaika Arora for Sugar Free Green campaign

Stevia Partners with Bollywood Star to Promote Healthier Alternative to Sugar.

The partnership aims to increase awareness about the natural sweetener and its benefits among the Indian population.

The Partnership

Zydus Wellness, a leading manufacturer of natural health products, has partnered with Bollywood actor Malaika Arora to promote its stevia-based Sugar Free Green sweetener. This partnership is a significant move by Zydus Wellness to increase awareness about the natural sweetener and its benefits among the Indian population.

Key Highlights of the Partnership

  • Zydus Wellness aims to promote Sugar Free Green as a healthier alternative to traditional sugar-based sweeteners. The partnership will focus on increasing awareness about the benefits of stevia, a natural sweetener that is 200 times sweeter than sugar. Malaika Arora will be the brand ambassador for Sugar Free Green, promoting the product through various channels, including social media and television commercials. ## Benefits of Stevia*

    • Benefits of Stevia

    Stevia is a natural sweetener that is derived from the Stevia rebaudiana plant. It is 200 times sweeter than sugar and has several health benefits, including:

  • Low calorie count: Stevia is calorie-free, making it an attractive option for those looking to reduce their sugar intake.

    Natural ingredients meet growing demand for healthier food options.

    The Rise of Sugar Free Green

    The Indian natural and organic food market has experienced rapid growth in recent years, driven by increasing consumer demand for healthier and more sustainable food options. This trend is expected to continue, with the market projected to reach $10.5 billion by 2025. As a result, companies like Sugar Free Green are emerging to cater to this growing demand.

    Key Features of Sugar Free Green

  • Natural Ingredients: Sugar Free Green uses only natural ingredients, ensuring that its products are free from artificial additives and preservatives. Variety of Flavors: The brand offers a range of flavors, including sweet and savory options, to cater to different tastes and preferences.

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