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Ocado Data Confirms Jump In Demand For No And Low Alcohol Products

No and Low Alcohol Products See 25% Rise in Demand Over Past Year.

The data, which covers the period from January 2022 to December 2022, shows a significant rise in demand for these types of products.

The Rise of No and Low Alcohol Products

The data from Ocado Retail, a leading online grocery retailer, has provided valuable insights into consumer behavior and preferences. The company’s analysis of sales data reveals a substantial increase in demand for no and low alcohol products over the past year. This trend is not limited to a specific demographic or region, but rather is a widespread phenomenon that affects consumers across the UK.

Key Statistics

  • Sales of no and low alcohol products increased by 25% over the past 12 months. The majority of these sales (75%) were driven by women, who are increasingly seeking alternatives to traditional alcohol. The top-selling no and low alcohol products were:*
      • Sparkling water with a splash of juice or flavor
      • Low-alcohol beer and cider
      • Wine alternatives, such as mocktails and virgin wines

        • The Drivers Behind the Trend

        Several factors are contributing to the rise in demand for no and low alcohol products. These include:

  • Health and wellness concerns: Many consumers are becoming more health-conscious and are seeking alternatives to traditional alcohol that are lower in calories and sugar. Increased awareness of the negative impact of alcohol: The growing awareness of the negative impact of excessive drinking on physical and mental health is also driving the demand for no and low alcohol products. Changing social norms: The traditional social norms surrounding drinking are evolving, with more people opting for alternative beverages that are lower in alcohol or entirely alcohol-free.

    The Rise of Sobriety

    The trend of reducing or quitting alcohol consumption is on the rise, particularly among older adults. This shift is attributed to various factors, including health concerns, financial constraints, and changing social norms.

    Health Concerns

  • Increased awareness of the risks associated with excessive drinking, such as liver disease, certain cancers, and cardiovascular problems
  • Growing recognition of the benefits of moderate drinking, such as reduced risk of heart disease and stroke
  • Greater emphasis on overall health and wellness, leading to a reevaluation of lifestyle choices

    • The Impact of Health Concerns

    Health concerns have played a significant role in the decline of alcohol consumption among older adults. As people age, they become more aware of the potential health risks associated with excessive drinking.

    The Rise of Low- and No-ABV Drinks

    In recent years, the demand for low- and no-alcohol (ABV) drinks has experienced a significant surge. This trend is driven by consumers seeking alternatives to traditional alcoholic beverages, often due to health concerns, personal preferences, or social pressures. The rise of low- and no-ABV drinks has been particularly notable in the UK, where Ocado, a leading online grocery retailer, has seen a substantial increase in sales of these products.

    Key Statistics

  • Sales of no and low products have increased by 25% in the past 6 months. Dry January remains a key sales period for no and low products. Sales of beer, spirits, and ready-to-drink cocktails are all significantly up. ## The Benefits of Low- and No-ABV Drinks*

    • The Benefits of Low- and No-ABV Drinks

    Low- and no-ABV drinks offer several benefits to consumers. These include:

  • Reduced calorie intake: Many low- and no-ABV drinks are lower in calories than traditional alcoholic beverages, making them a popular choice for those looking to manage their weight or reduce their overall calorie intake. Lower risk of health problems: Some studies have suggested that moderate consumption of low- and no-ABV drinks may be associated with a lower risk of certain health problems, such as heart disease and certain types of cancer. Increased social acceptability: Low- and no-ABV drinks are becoming increasingly socially acceptable, with many consumers feeling more comfortable drinking these types of beverages in social settings.

    The Rise of Ocado’s Alcoholic Range

    Ocado, the UK-based online grocery retailer, has been expanding its product offerings in recent years, and its alcoholic range is no exception. The company has seen significant growth in its alcoholic beverages, with sales increasing by 20% in the past year alone. This growth can be attributed to the increasing demand for online grocery shopping, as well as the rise of the “dark store” concept, where customers can browse and purchase products in a dedicated space without the need for a traditional store.

    Key Statistics

  • Sales of alcoholic beverages have increased by 20% in the past year. The company has launched nine new products this month. Ocado’s online grocery sales have grown by 15% in the past year. ### The Benefits of Online Grocery Shopping*

    • The Benefits of Online Grocery Shopping

    Online grocery shopping offers several benefits, including convenience, time-saving, and reduced costs. With Ocado’s online platform, customers can browse and purchase products from the comfort of their own homes, avoiding the need to physically visit a store.

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