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Ocado Data Confirms Jump In Demand For No And Low Alcohol Products

No and Low Alcohol Products on the Rise, Redefining the Way We Drink.

The Rise of No and Low Alcohol Products

In recent years, the demand for no and low alcohol products has experienced a significant surge. This trend is driven by a growing awareness of the negative health effects of excessive drinking, as well as a desire for more flexible and convenient drinking options. Key statistics: + 45% of 18-34 year olds have taken part in Dry January at some point + 31% of 35-54 year olds have taken part in Dry January at some point + 10% of those over 55 have taken part in Dry January at some point

  • The rise of no and low alcohol products can be attributed to several factors:
  • + Increased awareness of the health risks associated with excessive drinking + Growing demand for more flexible and convenient drinking options + The rise of social media and online platforms, which have made it easier for consumers to discover and share information about no and low alcohol products

    The Impact on the Retail Industry

    The growth of no and low alcohol products has had a significant impact on the retail industry. Ocado Retail, a leading online grocery retailer, has reported a major increase in sales of no and low alcohol products over the past 12 months. Key statistics: + Ocado Retail has seen a significant increase in sales of no and low alcohol products + The company has reported a 25% increase in sales of no and low alcohol products over the past 12 months

  • The growth of no and low alcohol products has also led to changes in consumer behavior.

    The Rise of Sobriety

    The trend of reducing or quitting alcohol consumption is on the rise, particularly among older adults. According to recent studies, a significant portion of the population is reevaluating their relationship with alcohol.

    The Rise of Low- and No-ABV Drinks

    In recent years, the demand for low- and no-alcohol (ABV) drinks has experienced a significant surge. This trend is driven by consumers seeking healthier alternatives to traditional alcoholic beverages. The rise of low- and no-ABV drinks has been fueled by the growing awareness of the negative health effects associated with excessive drinking.

    Key Drivers of the Trend

    Several factors have contributed to the growth of the low- and no-ABV drinks market. Some of the key drivers include:

  • Health concerns: The increasing awareness of the health risks associated with excessive drinking, such as liver disease, obesity, and certain types of cancer, has led to a growing demand for low- and no-ABV drinks. Increased availability: The expansion of online grocery shopping and the rise of specialist retailers have made it easier for consumers to access low- and no-ABV drinks. Changing consumer preferences: The growing demand for healthier and more sustainable products has led to a shift towards low- and no-ABV drinks. ### The Impact on the Beverage Industry**
  • The Impact on the Beverage Industry

    The rise of low- and no-ABV drinks has had a significant impact on the beverage industry. Some of the key effects include:

  • New business opportunities: The growth of the low- and no-ABV drinks market has created new business opportunities for companies looking to capitalize on the trend.

    The Ocado range of products is now available in over 200 stores across the UK.

    The Rise of Ocado’s Product Range

    Ocado, the UK’s leading online grocery retailer, has been expanding its product range to cater to the changing tastes and preferences of its customers. The company has been focusing on introducing new and innovative products to its stores, which has led to a significant increase in sales.

    Key Highlights of Ocado’s Product Range

  • Alcoholic beverages: Ocado has seen a substantial growth in its alcoholic beverage range, with sales increasing by 20% in the past year alone.
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