The Organic Trade Association (OTA) has released its latest report, revealing a significant boost in organic sales, with the market reaching a new high of $71.6 billion in 2024. The growth rate of 5.2% is more than double that of the overall market, which grew at a rate of 2.5% during the same period.
Key Trends Driving Organic Growth
* Increased demand for cleaner ingredients and healthier options
* Growing consumer interest in wellness and self-care
* Rising prices for conventional products leading to increased adoption of organic options
* Stronger consumer recognition and trust in the USDA Organic seal
Top-Selling Organic Categories
* Organic produce: $21.5 billion
* Grocery: $15 billion
* Beverages: $9.5 billion
* Dairy and eggs: $8.5 billion
* Non-food categories: $2.5 billion
Growing Demand for Organic Textiles, Personal Care, and Dietary Supplements
* Organic textiles: 7.4% growth
* Personal care: 5.5% growth
* Dietary supplements: 5.5% growth
Key Findings in Organic Produce
* Organic produce accounted for 30.1% of total organic sales in 2024
* Berries were the top-selling organic produce category, with sales rising 10.3%
* Bananas and new apple varieties also gained momentum
Organic Dairy and Eggs: A Growing Market
* Organic dairy and eggs rose 7.7% to $8.5 billion in 2024
* Organic yogurt grew 10.5% – the second highest growth rate in the category in more than 15 years
* Organic egg sales rose 16.1%
What’s Next for Organic
* A compound annual growth rate of 5.1% through 2029, adding $18 billion in sales by the end of the decade
* Strong interest in organic among younger generations with growing purchasing power
* Rising demand for healthier food and increased discretionary income from GLP-1 medications
Challenges Ahead
* Emerging challenges with potential inflation from tariffs and labor shortages
* Need for increased consumer education and visibility on organic attributes
Quote from Matthew Dillon, Co-CEO of OTA
“The key takeaway is that organic has high consumer recognition and the highest level of trust in a certification. To help increase adoption of organic, we need to enhance our consumer education that could be strengthened by adding product attributes to the USDA Organic logo.”
Methodology
The organic industry model was created using a variety of data sources that reflect sales data for the 2024 calendar year. Survey data was collected from October 31, 2024, through February 27, 2025. The report covers an expansion of produce categories and a historical restatement of some product categories.
About the Organic Trade Association
The Organic Trade Association (OTA) is the membership-based business association for organic agriculture and products in North America. OTA is the leading voice for the organic trade in the United States, representing organic businesses and producers across the nation. Its mission is to promote and protect ORGANIC with a unifying voice that serves and engages its diverse members from farm to marketplace.
| Organic Sales by Product Category (2024) | $ Billions |
|---|---|
| Organic Produce | $21.5 |
| Organic Grocery | $15 |
| Organic Beverages | $9.5 |
| Organic Dairy and Eggs | $8.5 |
| Non-Food Categories | $2.5 |
- Organic sales reached a new high of $71.6 billion in 2024, with a growth rate of 5.2%.
- Organic produce accounted for 30.1% of total organic sales in 2024.
- Berries were the top-selling organic produce category, with sales rising 10.3% in 2024.
- Organic dairy and eggs rose 7.7% to $8.5 billion in 2024, driven by strong consumer demand for clean ingredients and nutrient-dense products.
As the organic market continues to grow, it’s essential for businesses and consumers to understand the trends and factors driving this growth. By doing so, we can better navigate the challenges and opportunities ahead.
“The key takeaway is that organic has high consumer recognition and the highest level of trust in a certification. To help increase adoption of organic, we need to enhance our consumer education that could be strengthened by adding product attributes to the USDA Organic logo.”
The Organic Trade Association (OTA) is committed to promoting and protecting ORGANIC, and we encourage consumers and businesses to join us in this mission.
The OTA industry model was created using a variety of data sources that reflect sales data for the 2024 calendar year. The report covers an expansion of produce categories and a historical restatement of some product categories.
The OTA is the leading voice for the organic trade in the United States, representing organic businesses and producers across the nation.
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